In today's Mexico the need for low-income housing is staggering. If awareness is the first step in the change process, then change is imminent because the demographic information about where the population is headed and what's needed has everyone's attention—starting with the highest office in the land.

Mexico's challenge has its roots in the population explosion of the late 1970s and 1980s, which is resulting today in a secondary population boom as large numbers of young people start families. There are 101 million people in Mexico today, 23 million in Mexico City, making it the most populated city on the planet. Vicente Fox made affordable housing a key issue in his campaign to win the presidency in 2000, committing to a 10-year plan to build 11.7 million homes. Since Fox's election, the housing industry is responding.