Marketing

How and Where to Spend your Marketing Dollars
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How and Where to Spend your Marketing Dollars

Experts suggest spending 5% to 7% of your total company revenue on marketing. More

Tags: Marketing
Concrete Masonry Check-Off Program
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Concrete Masonry Check-Off Program

On the opening day of the lame duck session, the U.S. House of Representatives has... More

Milwaukee’s Compact Vacuum with Power to Clean Anywhere
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Milwaukee’s Compact Vacuum with Power to Clean Anywhere

Milwaukee Tool expands its M12 System with the introduction of a portable vacuum... More

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Hanley Wood Completes Sale of Exhibitions Business to Informa

Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries, announced today that it has completed the sale of its Exhibitions business to Informa PLC. More

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AEM Announces Pillar of the Industry Award Honorees

Members are recognized for active support of the I Make America pro-manufacturing campaign. More

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Contractors Should Market Completed, Not Awarded, Projects

Every so often, I read a press release of how XYZ Construction Company was awarded (insert high-profile project name) for (insert large amount of money) and how the owner and XYZ look forward to a successful project. Here are my top 5 reasons for promoting construction project Completions as opposed to Awards: More

CIM Program Launches new Website
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CIM Program Launches new Website

The Concrete Industry Management program has launched its new website aimed at... More

CIM Program Names new Board
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CIM Program Names new Board

The National Steering Committee for the Concrete Industry Management program, a... More

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Johnson Level Launches New Website

Johnson Level, the leader in levels, lasers and measuring tools, also leads the way in delivering support to customers, by launching a new website. More

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ACI Goes International

The American Concrete Institute has hired Bernard A. Pekor as its new International Business Development Director, responsible for business development and relationship building with industry organizations outside the United States. More

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