Sales

NoteVault continues expansion with addition of Regional Sales Directors
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NoteVault continues expansion with addition of Regional Sales Directors

Construction industry experts hired as Regional Sales Directors; Company adds... Read more

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Trusting Your Gut!

How many nights have you laid awake in bed worrying about today's events or the ones that will occur tomorrow? When you have a big decision to make, listen to your team, get as many opinions as possible, consider the advice, but also trust your gut and make the call! Read more

Try (Equipment) Before You Buy
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Try (Equipment) Before You Buy

Renting specialized equipment becomes the trend for complex road-building projects. Read more

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John Deere Announces Alliance with Topcon

Deere & Company's Worldwide Construction & Forestry division announced a strategic alliance with Topcon Positioning Systems. Read more

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Flaherty Named President, Mack Trucks North American Sales & Marketing

Mack Trucks, Inc. announced that effective January 1, 2012, Kevin Flaherty has been named President of North American Sales & Marketing. Read more

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How to Market in Today's Economy

In today's market, many are looking for a quick fix to their sales woes. Unfortunately, there are no magic answers. As a marketing professional specializing in the concrete industry for the last 15 years, I often am asked what the most effective means of marketing is with regard to return on investment. Although I am partial to public relations activities, the right answer depends on such a myriad of variables including your goal, target audience(s), budget, message, past activities, and much more. Read more

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Marketing in a Challenging Economy

What can decorative concrete contractors do, with very limited resources, to market their businesses in this tough economic climate? I put the question to Hanley Wood Marketing (HWM)—a marketing consulting and communications firm in Minneapolis and a sist Read more

Tags: Internet, Sales
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Managing in Tough Times

For many decorative concrete contractors, 2008 was a difficult year and there's relief that it's in the past. The next challenge will be the 2009 construction year. Read more

Integrating Office Technology
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Integrating Office Technology

There comes a time when it is imperative for every concrete contractor to either... Read more

The Importance of Maintenance
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The Importance of Maintenance

Many are still marketing polished concrete as a no-maintenance floor, claiming... Read more

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