So you want to participate in the rapidly growing construction market segment known as decorative concrete. Your new truck has arrived, the stamps are in the shop, hardeners and release agents are waiting to be applied, and your crew has just finished training. Now what do you do? Someone once said, "The day doesn't start until someone sells something." But even before you start selling, you need to get the phone to ring. What you have to do is to market your decorative concrete company.