John R. Kubasek

John R. Kubasek's Posts

• Features

  Your Construction Field Forces ... a Marketing Partner or Adversary

  by John R. Kubasek

  Can the field forces of a general or subcontractor affect how much work the firm may get in a coming year?

• Features

  Marketing Construction Services

  by John R. Kubasek

  While many contractors believe they need to actively market their capabilities, few know how to go about successfully developing this important management function. If you're bringing in-house marketing services on-line or evaluating the results of existing departments, some do's and don'ts can help avoid some problems.

• Features

  Guidelines for the Contractor's Office Brochure

  by John R. Kubasek

  The corporate office brochure is the single most powerful marketing weapon in a general or subcontractor's marketing arsenal. Following are some guidelines which can help such companies avoid pitfalls in developing the office brochure. These points must be considered if you want to get the most for your money.