Kimberly Kayler, CPSM, serves as president of AOE, a full service association management and marketing consulting firm with special expertise in the concrete industry. A marketing professional with extensive experience serving technical industries, Kayler served in business development and marketing communications roles at engineering firms as well as an editor at Wright-Patterson Air Force Base before she started Constructive Communication, Inc. (CCI) in 2001. In 2018, CCI merged with CAM to expand its offerings to the industry. Rebranded as AOE, the firm provides association management, marketing, public relations, accounting, HR event planning as well as technical consulting to those in the design and construction industry. AOE’s client list includes more than 30 design and construction-related organizations and associations, as well as companies in chemical, aerospace and industrial sectors.
A past member of the Board of Direction for the American Concrete Institute (ACI), Kayler chaired the ACI Marketing Committee and is a past member of the Construction Liaison, Membership, Convention, Financial Advisory and Chapter Activities Committees. Past Task Group membership includes the International Conferences, 2030, Strategic Planning, Branding, convention Opening Session, as well as the Communications Platforms for Delivery of Services and Products. She also is the past chair of the Global Marketing and Research Task Group.
Kayler is Co-Founder of the Women in Concrete Alliance (WICA) and leads efforts to create networking programs for women in the concrete industry. In this capacity, she represented WICA on the U.S. Secretary of Transportation’s Women in Transportation Roundtable.
She has authored more than 2,000 articles and is the co-author of Leading with Marketing, a handbook for marketing and business development professionals. She has given presentations at the World of Concrete and for many industry organizations and associations during the last 20 years related to marketing, leadership and branding. In 1999, she was the first person in Ohio and one of the first 20 in the nation to earn the Certified Professional Services Marketer designation from the Society for Marketing Professional Services and she still holds this designation.
Since 2009, Kayler has served as an Adjunct Professor in the Integrated Marketing Communications Department at Columbus State Community College, Columbus, Ohio. She received her B.A. in Journalism from The University of Arizona, Tucson, Ariz., and her M.S. in organization and management with an emphasis in leadership from Capella University.
She can be reached at [email protected]
Why Kimberly: For leading concrete industry associations—staff, boards, and members—to new levels of professionalism.
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