Bridgestone Americas Commercial Solutions (BACS), a business of Bridgestone Americas Tire Operations, today announced that effective Jan. 1, 2012, it will increase base prices on Bridgestone, Firestone and Continuum off-road tire products and Continuum pre-cure tread rubber and related retreading materials by 15 percent in the United States and 10 percent in Canada. Individual increases will vary by channel.

"We are committed to providing our customers with products of the highest possible quality and value," said Kurt Danielson, President, BACS. "While we make every effort to absorb rising costs, increases related to market conditions, supply pressures, global competition and manufacturing expenses have made these adjustments necessary at this time.