Credit: TradeMark Concrete Systems

“Our company is defined by the quality of our employees,” says Trademark Concrete Systems President Lance Boyer. “Quality employees create quality work.” And with Trademark’s work completely focused on decorative concrete, quality is critical. Customers have high (sometimes unreasonable) expectations for decorative concrete, but Trademark has been able to deliver that by taking care of its staff of skilled craft workers.

“Everyone in our field and office knows why our clients use us — because our work looks great, we are knowledgeable, workers are true craftsmen, and we are easy to work with. We are not a low-priced contractor. We are a higher-priced, value-driven contractor. We believe that our knowledge and expertise brings value to our clients. Volume and profit margins held up well during the recession because of the relationships created by providing value.” Trademark shows off this skill in its showroom in West Los Angeles where it educates and informs design professionals on technical issues.