In preparation for Breast Cancer Awareness Month in October, Hyundai Construction Equipment Americas has begun selling custom pink shirts and wristbands through participating Hyundai construction and forklift dealers across the United States and Canada, with 100 percent of the proceeds going to It’s The Journey, Inc.

It’s The Journey is a Georgia-based non-profit organization that raises funds and awareness for regional organizations focused on breast cancer education, screening, early detection, supportive services and continuing care. The pink Hyundai “Digging for a Cure” T-shirts sell for $12 each. The pink Hyundai wristbands sell for $5 each.

“People tend to think of heavy equipment as masculine, but we and our customers all have family and friends who may be at risk for this disease,” said M.S. Kang, president of Hyundai Construction Equipment Americas. “This is why we are proud to ‘go pink’ to support the fight against breast cancer.”

Kang noted that the customers who own and operate Hyundai construction equipment and forklifts tend to be active participants in their local communities, so Hyundai is following suit by supporting It’s the Journey’s flagship event, a 30-mile, two-day walk, originating in Atlanta near Hyundai’s North American headquarters. Specifically, Hyundai is sponsoring a “B’Rest Stop,” where snacks and drinks will be provided to race participants.

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