The National Concrete Masonry Association (NCMA) recently announced the launch of a new brand identity. NCMA is the national trade association that has represented producers and suppliers of concrete masonry products, including concrete block, manufactured stone veneer, segmental retaining walls and articulating concrete block.
The new direction centers on a bold new logo, composed of the ‘NCMA’ acronym in a vibrant orange tone. The logo identifies the association and the color invokes construction. The tagline “Equipping Better Building” speaks to concrete systems’ positive impact on buildings, structures, and their users. “Equipping” communicates both providing better building with member products, as well as preparing industry professionals for better building with the technical resources, education, and advocacy work that NCMA provides. This message carries through to the overall energy behind the new website design.
Carefully devised over the previous year by an experienced team of writers, designers and developers, the website's modern look is visually striking thanks to a colorful yet minimal aesthetic. This streamlined appearance improves functionality on desktop and mobile devices, with its simple layout and straightforward mapping. The site provides an intuitive user experience through a smart, powerful backend, including optimized, quick search bars and a more navigable library of technical documents other resources.
“We’re extremely proud to unveil our new branding,” says Robert Thomas, President of NCMA. “Together we believe it’ll not only add value for the Association and our members, but for the greater industry as a whole. It’s simple, and it conveys precisely what our members have been a part of for more than a century –- better, stronger, more beautiful building.”
The website and branding was facilitated by NCMA’s Young Professionals Group (YPG) -- a collection of some of the industry’s brightest, most promising, up-and-coming business leaders. This effort, born over the course of several YPG meetings and gatherings, will allow the association to communicate better with all audiences, from product manufacturers to sales personnel, architects, and designers.