Mike Murray of Arkansas based Concrete Cares put out the call for donations for his charity organization Concrete Cares. The Connecticut Concrete Promotion Council heard the call and helped out... with some assistance from the Friends of the Cheshire (Connecticut) Library.
Murray’s non-profit organization is dedicated to fighting cancer and specifically aiding children afflicted with the dreadful disease. Mike’s organization broadcasted a request over social media that they needed DVDs of popular children’s movies to distribute to children in hospitals. Enter the Cheshire Public Library and the Friends of the Cheshire Library. Tom and Debbie Morck, directors of the annual library book sale were the resource that volunteer (and Connecticut Concrete Promotion Council 's Executive Director) Dominic Di Cenzo approached for DVD donations. Tom Morck commented that “During every book sale, we always get donations of used DVD’s and the library also rotates older titles out of stock. When Dom called us, we very quickly organized the first shipment of more than 60 children’s DVDs from the materials we had on hand. Dom’s organization, the Connecticut Concrete Promotion Council took it from there- boxing up the DVD’s and shipping them to Mike in Arkansas for his Concrete Cares organization.”
Di Cenzo commented that, “The Connecticut Concrete Promotion Council is challenging other Ready Mixed Concrete Associations around the country to join in donating any “gently used” children’s movies for the Concrete Cares cause. There is probably no family in the concrete community that has not been affected by cancer in one way or another. Ready Mix Associations should reach out to their membership and libraries in their communities as a resource for donations and send them to Concrete Cares. As Mike Murray’s says, "We can beat cancer one yard at a time.”