CEMEX announces that its digital platform CEMEX Go, reached close to a quarter of the company’s customer base worldwide, transforming the experience of more than 10,000 customers in three continents, and leading the digital transformation in the global building materials industry.
Based on customer’s feedback, CEMEX keeps improving CEMEX Go by adding new capabilities that offer a more personalized experience through better usability and analytics. Customers can increase operating efficiency and competitiveness, while generating more value for their businesses and their clients, enabled by digital technologies.
“As a customer, it is very important to keep the kind of interaction that CEMEX Go offers in terms of efficiency and speed on the spot. It is absolutely a complete solution,” said Marcela Guajardo, Blokasa, a user of the technology in Mexico.
“CEMEX Go is setting a new standard for delivering a superior customer experience in the building materials industry. We are very proud to have reached the milestone of more than 10,000 satisfied customers using the technology in only seven months after its launch,” said Fernando A. González, Chief Executive Officer of CEMEX. “We will continue leading the digital transformation in our industry by applying the latest technologies for the benefit of all our customers worldwide.”
“It is absolutely a complete solution and makes life much easier for project teams and for accounts people,” said Mike Sprecher, Nibbi Concrete, a user of the technology in the United States.
CEMEX Go is currently available in Mexico, the United States, Colombia, the United Kingdom, and Germany, and is expected to be deployed in half of the company’s markets in the coming weeks. By the end of 2018, it is expected to be available in all of CEMEX’s geographies, serving approximately 45,000 customers.
CEMEX Go offers a fully digital suite of services that enables customers to get more done in less time by simplifying and streamlining their transactions and interactions with CEMEX, reducing customers’ administrative burden, and giving them more time to focus on more strategic business matters. Through this integrated platform, customers can interact with CEMEX anytime and anywhere using multiple devices.
The technology covers the full customer journey. With it, customers can place orders, review their history of transactions, track their shipments real-time via GPS, receive instant notifications of their order status, adjust their orders, and enjoy full visibility and transparency of all the information they need to better manage their business, doing in minutes what historically has taken them hours.
CEMEX is undertaking its sweeping digital transformation with the support of long-time partners, IBM and NEORIS. CEMEX is leveraging both companies’ expertise, innovation, and cutting-edge information technologies to deliver game-changing solutions that provide a superior customer experience.
CEMEX Go is a CEMEX R&D, Innovation and Business Development project being part of the global R&D collaboration network, headed by CEMEX Research Centers, based in Switzerland.