NRMCA’s Promoter of the Year Award, Pavement, is presented for outstanding contributions in support of concrete promotion in recent years by an employee of an NRMCA Producer member. Dave Gray, market manager for GCC America, is this year’s winner. Gray has been in the cement and concrete industry for 26 years and with GCC America since 2006. Most recently, he has become deeply involved in the promotion of concrete overlays of asphalt parking lots.

Gray has worked with NRMCA staff and the Colorado Ready Mixed Concrete Association to organize a concrete overlay seminar. From that seminar, a local contractor successfully promoted and completed a 52,000-square-foot concrete overlay for the John Elway auto dealerships in Denver. The project was just the first in a number of projects for Elway and became a springboard for other overlay projects in Colorado.

Now encouraged by these successes, Gray developed a marketing plan targeting the top 25 companies in various groups, including golf courses, hospitals, hotels, general contractors and engineering firms. He also produced a video that showcased all aspects of concrete overlays. Working with NRMCA, Gray organized three Selling Concrete Parking Lots Boot Camps in Tulsa, Okla.; Rogers, Ark.; and Sioux City, Iowa. The Boot Camps brought members of the GCC sales team and one select contractor from each market together for an intense, 10-hour training program. As a result of the boot camps, several projects have been secured.

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