By making your company different from your competition, you can win more jobs. To set yourself apart, you must adopt strategies that are difficult for the competition to match. The author, a director of corporate planning and evaluation at FMI Corp., Raleigh, N.C., explains some of these strategies. They include creating a unique product or service, creating a label or name for the product, expanding your services, building customer relationships, building your company's image, and providing a measure of your success.
Rising Above the Competition
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