As a regional sales manager for the northeast, Aaron Boemmel is responsible for strengthening UCA’s dealer network and increasing UCA’s dealer market share. Prior to joining UCA, Boemmel worked as an account manager of equipment sales for Eastern Lift Truck Company. He currently lives in Bel Air, Md., and studied computer science and business at Frostburg State University in Maryland.
In his role as southeast regional sales manager, Michael Paul is responsible for managing all facets of dealer sales support for the southeast. With more than 20 years of industry experience, Paul previously worked as a territory manager, regional sales manager and in national accounts sales for companies including Linde Material Handling. He currently lives in Mount Pleasant, S.C., with his wife and daughter and earned a bachelor’s degree in mass media management from Marietta College in Ohio.
Terre Robert Haff is the newest regional sales manager for the southwest. Haff will assist in dealer sales support for Southern California, Southern Nevada, New Mexico and Hawaii. Prior to joining UCA, Haff worked more than 18 years in the material handling industry, including as a territory manager at Johnson Lift Hyster. Haff lives in Camarillo, Calif., with his wife and two children and is a veteran of the United States Army.
As a regional sales manager for the northwest, Paul West is responsible for increasing UCA market share and working with dealers in Northern California, Northern Nevada, Oregon, Washington, Wyoming, Montana, Idaho and Alaska. Prior to joining UCA, West worked as a regional sales manager for the KION Group, warehouse solutions manager for NMHG and territory manager for Pape Material Handling. He currently lives in Coeur d’Alene, Idaho. West earned a bachelor’s degree in business from California State University at Sacramento.
“UniCarriers Americas is happy to expand its sales team with our talented new personnel,” said Brian Markison, senior director of sales and marketing, UniCarriers Americas. “With more than half of a century’s worth of experience between them, we look forward to applying their knowledge and expertise as UCA continues to expand its North American presence.”