Oldcastle’s Amerimix brand of pre-blended mortar has won Exhibitor Magazine’s 21st Annual Sizzle Award for Best Integrated Program at the 2018 World of Concrete. Exhibitor Magazine honors excellence and best practices in trade show marketing.

The targeted message of the exhibit was the ability to have their products delivered in single or bulk packaging, which eliminates the traditional sand pile. The company's mortars, stuccos, grouts, and specialty cements are preblended for consistency. Only water is added at the jobsite, reducing mixing time by 50 % compared to traditional sand-mixing methods.

“No sand pile means no worries about erosion, runoff or other job-site product loss, and there’s protection from the contaminants that typically end up in the sandpile. It’s also a more worker-friendly environment,” explains Joey Peters, Senior Brand Manager at Oldcastle APG.

Working with Interrupt LLC, Oldcastle launched a “Ditch the Sandpile” campaign to demonstrate these benefits. The mason-centric program threw away the old static booth model in favor of an experience that started outside the exhibit hall. A day-long sand sculpting display intrigued and invited visitors to visit the Amerimix booth for information and a chance to win a Mobile Mud Hog mixing machine by EZG Manufacturing, valued at approximately $12,000.

According to one Sizzle Awards judge, "Amerimix connected with the audience because it identified their pain points and showed in numeric, easy-to-understand terms how the product addresses them. It was a modest campaign, but it offered a potent theme, indoor and outdoor experiences, press and social media outreach, and even an animatronic cat. You can't beat that."

More about Amerimix
Find products, contact information and articles about Amerimix