Haas fell in love with concrete while in college. He formed his company in 2004, doing foundations, slabs, decorative concrete, and countertops. Decorative work now makes up about 60% of sales. Their primary focus is providing customers with good designs.

Haas used recycled materials whenever possible for his demo. He remilled old cedar telephone poles to build a wood feature, and repurposed steel angle for the tabletop edge, an old wheel as a decorative light, and an old bridge plank to make a wood-grain pattern stamp. His team placed ready-mix concrete on the first day of the demos, stamping wood patterns on the slab and tabletop. He precast the stools, planters, and a fruit bowl, and also colored and highlighted the work with acid- and water-based stains.