In today's market, many are looking for a quick fix to their sales woes. Unfortunately, there are no magic answers. As a marketing professional specializing in the concrete industry for the last 15 years, I often am asked what the most effective means of marketing is with regard to return on investment. Although I am partial to public relations activities, the right answer depends on such a myriad of variables including your goal, target audience(s), budget, message, past activities, and much more. More
The Metropolitan Water Reclamation District of Greater Chicago provides an excellent example of how to combine stimulus financing options with traditional instruments to stretch resources as far as possible. More
One Ohio city joins the green movement by recycling its asphalt streets in-house. More
Understanding more about the financial performance of your company will help you see trends as they are developing so you don't wait until a crisis. Some problems are acute—they happen suddenly, and some are chronic—they go on for years and you learn to live with them. Here are seven situations that should put up red flags. More
